The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

Najportal.sk / Ostatné /

31.73 €

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful ques… celá špecifikácia